Star Metro - LQR House Announces Strategic Partnership With Loca Loka Tequila Brand to Drive Awareness and Sales Through CWSpirits.com

The tequila market in the U.S. has seen remarkable growth in recent years, fueled by a wave of new entrants, including celebrity-backed brands. In this vibrant and competitive landscape, Loca Loka Tequila emerges as a standout, boldly blending traditional craftsmanship with a rich cultural narrative that celebrates the dynamic heritages of India and Mexico.

According to the brand's team, at its core, Loca Loka is a story of passion, artistry, and authenticity. The brand crafts premium tequila exclusively from mature agaves (aged six years or more) grown in the highlands of Los Altos, renowned for their unparalleled sweetness and complex flavor profiles. Loca Loka launches with Blanco and Reposado expressions, delivering a distinctive fusion of fruity, spicy, and volcanic notes that captivate both seasoned tequila connoisseurs and curious newcomers. An Añejo expression is set to debut by the end of Q1 2025, adding to the brand's premium offerings.

Loca Loka's unique identity is further amplified by its co-founders, actor Rana Daggubati and music sensation Anirudh Ravichander, who bring their influence to the brand. Their active involvement and enthusiastic endorsements not only enhance Loca Loka's authenticity but also broaden its reach across diverse cultural and demographic audiences, solidifying its position as a bold and innovative force in the tequila industry.

LQR House's CEO, Sean Dollinger, expressed his enthusiasm for the partnership, saying:
"We believe, that the constant wave of new brands entering the tequila space is a testament to the vitality of the industry. Innovation continues to push boundaries, and Loca Loka is a perfect example of a brand that offers something truly unique. I'm excited to see how our influencer network will bring Loca Loka's story to life, creating a buzz that can translate directly into sales. Stay tuned."

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

About Loca Loka Tequila
Loca Loka is the metadigital lovechild of the dynamic energies of India and Mexico-a vibrant celebration of wild colors, grand festivals, rich flavors, and artistic expression. Dedicated to traditional tequila craftsmanship, Loca Loka uses only 100% agave from Los Altos, producing tequila with unparalleled quality and a flavor profile that is both sweet and spicy, fruity and volcanic. It's a reimagined experience for seasoned connoisseurs and an exhilarating journey for new seekers.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

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View the original press release on ACCESS Newswire

S.Clark--SMC