Star Metro - Deepfake political scam ads surge on Meta platforms, watchdog says

The nonprofit Tech Transparency Project said it identified 63 scam advertisers that collectively spent $49 million on Facebook and Instagram, often targeting seniors with ads promoting fake stimulus checks, government spending cards and healthcare payments.

The ads have reached tens of thousands of the platforms' users.

"The findings show how scammers are taking advantage of advances in artificial intelligence technology, public confusion around the status of social safety net programs, and lax Meta content moderation to target new victims," TTP said in a report.

"Meta is allowing this activity even though it prohibits scams and says it invests in scam prevention to keep users safe," it added.

Meta did not immediately respond to AFP's request for comment.

TTP's report quoted a Meta statement saying that the company would "invest in building new technical defenses" as scammers "constantly evolve their tactics to try to evade detection."

According to Meta's rules, advertisers who seek to run political ads in the United States have to undergo a special authorization process, which involves submitting an official ID such as a driver's license along with a US mailing address.

TTP said all of the 63 scam advertisers -- who accounted for over 150,600 political ads -- had their advertisements removed by Meta within the past 12 months for violating the tech giant's policies. Still, nearly half of them continued to advertise as of Tuesday.

Meta appeared to disable 35 ad accounts, but only after they ran dozens -- and in some cases hundreds -- of ads. Six of the accounts spent over $1 million before they were disabled or deleted, the report said.

One advertiser identified by TTP -- called the Relief Eligibility Center —- ran an ad on Meta platforms in April and May featuring a deepfake video of Trump falsely promising stimulus checks to Americans.

The video matched a speech by Trump in the White House's Rose Garden in early April, but TTP found that the words in the ad did not match the official transcript from the event.

The ad, which directed users to a website to get a "FREE $5,000 Check from Trump," appeared to target men and women over the age of 65 in more than 20 US states, TTP said.

For years, professional fact-checkers have warned about bogus stimulus check offers circulating on social media platforms.

The latest findings underscore the explosion of online fraud, with surveys showing a growing number of American adults experiencing internet scams or impersonation attacks.

In August, the Federal Trade Commission reported a more than four-fold increase since 2020 in complaints from older adults who lost $10,000 or more -- sometimes their entire life savings -- to scammers impersonating trusted government agencies or businesses.

P.M.Martin--SMC