Star Metro - No One Left Behind: Primer launches 'Primer for Growth' to Help Startups Beat the Payment Blues

LONDON, UNITED KINGDOM / ACCESS Newswire / April 29, 2025 / Primer, the unified infrastructure for global payments, is today launching "Primer for Growth" - a fresh initiative designed to solve payment headaches for digitally savvy startups and scale-ups.

From frozen funds and sudden account suspensions to sky-high fees and failing payments, startups are hitting painful roadblocks when they should be scaling. 'Primer for Growth' is designed to clear the way, giving founders the flexibility, visibility, and control they need to keep cash flowing and momentum building.

Over the past five years, Primer has developed a robust, enterprise-grade payment infrastructure trusted by some of the world's most innovative businesses, including New Look, GetYourGuide, and Printify.

Today, Primer is making that same infrastructure available to startups.

By empowering these businesses with the flexibility, control, and optimization capabilities once reserved for global enterprises, Primer is removing one of the traditional barriers to scale and enabling high-growth companies to accelerate operations, drive efficiency, and compete at the highest level from day one.

The move comes as research from Primer shows that 94% of startups (businesses with 50 people or fewer) don't believe their payment set up will meet their needs in 12 months time.

How Primer is supporting startups

Every digitally native business needs a way to accept payments. But as startups begin to scale, they run into challenges such as increasing payment fees, degrading performance and outages, or limited flexibility when working with a single payment service provider (PSP). Solving these challenges typically involves adding engineering resources or incurring operational overhead.

Primer flips the script. It provides businesses with the flexibility to utilize additional PSPs, customize checkout flows, automate payment routing, fraud checks, and benefit from advanced tools like Fallbacks, all without requiring in-depth technical knowledge or adding operational complexity.

Gabriel Le Roux, CEO of Primer: More startups are seeing that how they handle payments can help them grow, and we want to be the partner that helps them make the most of it. As of today, we're making it possible for startups to access the same powerful tools as global enterprises, from fraud prevention and smart routing to performance monitoring and optimization. By extending our offer to more startups and scale-ups, we're helping them build on the best payment stack from day one, with the flexibility, support, and expert guidance they need as they grow and scale"

As part of its new initiative, Primer is offering qualifying startups one year of complimentary access to its unique intelligent suite, including its Monitors and Observability tools. This real-time analytics toolkit provides visibility into what is often a black box: payment performance across all providers. With instant alerts and a unified, no-code dashboard, startups can detect issues early, recover lost revenue, and maintain control over their entire payment stack.

Startups can learn more by getting in touch with Primer here.

Emilia Bayer, Strategy for Growth at Primer: "Every ambitious startup needs a strong foundation, and that includes payments. Whether you're launching a newsletter or building the next breakout app, having the flexibility to choose and optimize your payment options can be a real growth catalyst. With Primer, early-stage teams get the tools to move faster, stay in control, and build the next generation of unicorns."

Research shows that payments can serve as a blocker for fast-growing businesses :

Payments seem simple until they aren't.

While startups focus on building great products and acquiring customers, inefficiencies in payments, such as high processing costs, lost revenue due to declines, and fraud, can quietly erode startup profits and hinder growth. In our latest research, we found:

• 49% of startups use only one payment processor, and 32% of those using a single processor are very concerned about the associated risks.

• 29% of small businesses have experienced account suspension or termination, and a further 22% have experienced having their funds withheld.

• 34% have experienced downtime or service outages that have impacted their ability to take payments.

• 94% of startups don't believe their payment setup will meet their needs 12 months from now.

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One year complimentary access:As part of Primer for Growth, eligible startups will receive one year of free access to Primer's Observability and Monitors tools giving them real-time visibility into payment performance from day one. This initiative is designed to help early yet high-growth companies scale faster, optimize revenue, and turn payments into a strategic advantage. Access is limited and granted at Primer's discretion. For more information contact us on: https://primer.io/contact-us-startup

Research methodology: The survey was conducted by Wakefield Research among 150 executives at digital-native companies with 1-50 employees across three markets: the UK, Australia, and the U.S., from March 6th to March 13th, 2025. Quotas were set for 50 respondents per market. Qualifying titles or roles were as follows: Founder, CEO, CTO, COO, Product, Engineering. Qualifying verticals were as follows: travel, health and wellness, app development, gaming and digital services, fintech. You can read the research report in full here.

About Primer

Primer is the unified infrastructure for global payments. With unrivaled freedom and visibility across the ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.

Operating in over 30 countries, Primer serves category leaders in retail & ecommerce, travel & experience, and fintech. It has raised over US$94M, backed by the likes of Tencent, Iconiq, Accel, Balderton, and RTP Global.

For more information, please visit https://primer.io/

Contact:
Chantal Swainston
+447512299767
[email protected]

SOURCE: Primer

View the original press release on ACCESS Newswire

F.T. Michaud--SMC