Star Metro - Luke Parry and Andrea Harris Jr. Team Up to Disrupt Digital-First Industries

The collaboration marks a significant milestone for both Parry and Harris Jr., combining creative influence with operational expertise to build what they describe as "a portfolio of brands designed for the future of consumer behavior."

A Digital-Era Alliance

Parry, known for his cinematic content, emotional storytelling and influential presence across social platforms, brings a powerful cultural pulse to the partnership. Harris Jr., a strategist and product developer with a background in early-stage startups and brand architecture, brings the operational clarity and business infrastructure necessary to scale quickly.

"We're not just launching products-we're launching ecosystems," Harris Jr. said. "Everything we do is designed to connect, convert and cultivate long-term consumer relationships."

The partnership will center around three key verticals: fashion, dating and digital influence. Each reflects both the cultural relevance of their personal brands and the broader economic trends fueling growth in these industries.

Targeting High-Growth Markets

The fashion sector is expected to exceed $1.2 trillion globally by 2027, with significant growth coming from direct-to-consumer models, gender-fluid design and sustainability-focused brands. Parry and Harris Jr. intend to leverage this momentum by launching a fashion brand that centers individuality, self-expression and eco-conscious production.

"The fashion industry is overdue for reinvention," Parry said. "Consumers want transparency, story and design they can see themselves in. We're going to deliver that."

Equally high on their agenda is the dating and relationship technology space, which has seen explosive demand in recent years. According to Statista, the global online dating market is projected to surpass $12 billion by 2030, fueled by younger users seeking more personalized, secure and experience-driven platforms.

Parry and Harris Jr. plan to launch a new dating app that focuses on compatibility, conversation and community-pushing back against the often impersonal swipe-based culture of traditional apps.

"We're creating something that fosters genuine connection," Harris Jr. said. "This isn't gamification. It's human-first technology."

Influencer Marketing 2.0

In addition to launching consumer-facing products, the pair intends to build out a new model for influencer marketing-one that prioritizes authenticity, long-term partnerships and co-creation.

With global influencer marketing spend projected to reach $32 billion by 2026, they see an opportunity to set a new standard. The partnership includes plans to develop proprietary tools that connect creators with brands through transparent, equity-based relationships.

"We understand this space from both sides," Parry said. "We've been the talent. We've built the content. Now we're building the infrastructure."

The goal is to support emerging influencers while also helping legacy brands connect to new audiences more effectively.

Designed for Longevity

While the ventures are still in early stages, both founders emphasized that the long-term vision is to build enduring brands-not momentary hype.

Each business under their collaboration will follow a phased launch strategy, with beta testing and community involvement playing a central role in development. The duo has already begun assembling a cross-disciplinary advisory team of technologists, designers and brand operators.

"We're playing the long game," Harris Jr. said. "This is about solving real problems and building value at scale."

Consumer-Centric, Value-Driven

Whether in fashion, dating or digital influence, the partners share a deep focus on user experience, ethical practices and cultural relevance. They aim to build not just brands-but belief systems that consumers can trust and participate in.

By staying agile and focused on underserved markets, they believe they can create category-defining experiences that resonate with a new generation of consumers.

Looking Ahead

As anticipation builds, Parry and Harris Jr. will spend the next several months developing brand strategy, platform infrastructure and early partnerships ahead of phased launches beginning in 2026.

Public announcements and product previews are expected later this year, with early access opportunities available to subscribers through their forthcoming platform.

"This is the future of brand-building," Parry said. "It's bold. It's personal. And it's just the beginning."

About Luke Parry
Luke Parry is a digital creator and cultural voice known for his emotional storytelling and distinctive visual style. His content has garnered a loyal following across multiple platforms, and he is widely regarded as one of the next-generation leaders in content-driven commerce.

About Andrea Harris Jr.
Andrea Harris Jr. is an entrepreneur, strategist and advisor with a background in building scalable businesses across technology, fashion and consumer marketing. He specializes in brand incubation, digital infrastructure and venture growth.

Contact:

Jake Bodiford
[email protected]

SOURCE: Harris & Parry LLP

View the original press release on ACCESS Newswire

V.Watson--SMC