Star Metro - Zoned, A GameSquare Company, Launches Fortnite Got Milk - With Dairy MAX

FRISCO, TEXAS / ACCESS Newswire / August 6, 2025 / Zoned, A GameSquare Company (NASDAQ:GAME) announced today that Dairy MAX, an organization representing 700 dairy farmers, is out to get the kids to drink good old-fashioned milk again and entering Fortnite to do so. Fortnite Diner Tycoon, a fully custom game mode within Dairy MAX's Level Unlocked, represents a shift in how traditional brands are showing up where Gen Z actually hangs out. A fresh, digital spin on the classic "Got Milk?" message, Diner Tycoon makes milk feel fun, relevant and part of a healthy lifestyle for today's generation.

Built in Fortnite Creative, Diner Tycoon allows players to build their own diner, mastering recipes, upgrading kitchens, hiring cooks, and expanding their restaurant all while realizing that milk and cheese aren't just tasty, they're part of what fuels a balanced diet.

"Today's generation is shaping food culture in real-time, and they're doing it online," said Jennie McDowell, CEO at Dairy MAX. "Gaming isn't just a hobby for Gen Z, it's where they connect, share ideas and influence each other. With Diner Tycoon, we saw a strategic opportunity to make milk cool again by meeting them in a space they already love. We're turning nutrition into something interactive and relevant to their world because real milk still matters."

This announcement follows last year's release of Fortnite's Farm Tycoon, created by Zoned, a boutique creative agency that specializes in internet-forward campaigns designed to meet the internet audience where they are. While Farm Tycoon empowers players to grow and manage their own farms, Diner Tycoon brings the journey full circle, offering a complete farm-to-table experience that highlights how real dairy makes its way from farm to fork.

"Gen Z has fundamentally different habits than any generation before them, especially when it comes to where they watch and how they buy," said Zoned President, Carlos Tovar. "They're constantly shaping trends online and with Diner Tycoon, Dairy MAX is setting a blueprint for how to authentically connect nutrition with internet-native consumers."

Level Unlocked by Dairy MAX:

Level Unlocked is a digital-first brand designed by Dairy MAX to connect youth with the power of dairy in a way that fits their modern lifestyle. Level Unlocked brings fresh insights, engaging content and science-backed nutrition education to the next generation of dairy lovers. Through gaming, digital media and interactive experiences, Level Unlocked showcases how dairy fuels performance, energy and everyday life. Discover more at LevelUnlocked.gg.

About ZONED:

ZONED is a marketing firm built to move the internet forward. Powered by chronically online strategists, creatives, and niche experts, we help brands authentically connect with their audiences by decoding consumer behavior and identifying hot pockets of culture that create early adaptor advantages. Our team draws from mixed backgrounds of gaming, music and sports that allows Zoned campaigns to cover all corners of the internet. Using our combined experience, we work to create unique cultural crossover opportunities that will leave a footprint on the digital landscape. ZONED doesn't follow culture, we help create it. For more information - visit www.zoned.gg.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Statements:

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

GameSquare Corporate Contact

Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]

GameSquare Investor Relations

Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

GameSquare Media Relations

Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]

SOURCE: GameSquare Holdings, Inc.

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F.Leblanc--SMC