Star Metro - Clutch and GoTab Partner to Deliver Seamless Guest Engagement Across Hospitality Brands

AMBLER, PA / ACCESS Newswire / February 3, 2026 / Clutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an entertainment commerce platform redefining the point-of-sale experience. This collaboration enables hospitality brands to unify guest interactions across the transaction and engagement layers, delivering unprecedented personalization, convenience, and insight across every touchpoint.

The Clutch + GoTab integration links every customer transaction-whether it's a mobile order, a QR-code tab, or an in-venue payment-to a centralized Clutch customer profile. This seamless identity framework allows for real-time loyalty rewards, omni-channel offer redemption, and automated marketing journeys. Operators benefit from a connected ecosystem where every brand interaction is recognized, measured, and enhanced - leading to smarter engagement and measurable revenue impact.

"This partnership bridges the gap between how guests pay and how they engage," said Joe Pino, SVP of Strategy at Clutch. "We're giving operators a unified lens to recognize, reward, and retain customers across every channel and concept."

One standout example is The Fifty/50 Group, a Chicago-based hospitality group operating over a dozen unique concepts. Since implementing the integrated Clutch and GoTab solution, they've experienced transformative results: a 67% increase in loyalty membership, a 764% rise in activations, and more than $5.7 million in loyalty-attributed revenue. Now, over 20% of their total transactions are tied to identified loyalty members.

"Our ability to recognize guests across brands and deliver consistent experiences both online and in-person has changed the game," said Scott Weiner, Group Co-Founder at The Fifty/50 Group. "We're operating smarter and we're creating meaningful, repeatable moments that drive loyalty and lifetime value."