Star Metro - Snipp Interactive Announces $745,560 Contract to Power a Specialized Pet Care Loyalty Program

VANCOUVER, BC / ACCESS Newswire / November 12, 2025 / Snipp Interactive Inc. ("Snipp" or the "Company") (TSX-V:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, today announced it has signed a contract valued at $745,560 to support a new points-based loyalty program for the professional community of a leading global consumer packaged goods (CPG) company's pet care brand. The CPG company is a subsidiary of a global multi-national that produces and markets leading brands of pet food, treats, and cat and dog litter.

The program enables qualified professionals, breeders and enthusiasts to earn points by uploading receipts and referring new members, and to redeem those points for a variety of digital and physical rewards within the brand catalog. Benefits include product savings, complementary kits, and access to educational and training resources designed to support professional development and strengthen long-term brand engagement.

This win follows Snipp's successful delivery of promotional and digital engagement solutions for the parent company across multiple brands, including receipt-based promotions, digital barcode offers, and a consumer-facing loyalty program awarded to Snipp last year. The client selected Snipp to take over this loyalty program from a longstanding incumbent provider that has been operating in the market for more than 100 years.

The decision reflects the client's confidence in Snipp's deep expertise and ability to combine machine learning-based receipt recognition and validation with AI-powered fraud monitoring and intervention. These capabilities work together with the advanced functionality and data orchestration features of Snipp's Loyalty platform to provide a secure, scalable, and intelligence-rich environment. This integrated approach enables the client to confidently manage loyalty programs with greater accuracy, reduced risk, and more actionable data to support ongoing optimization.

Under this engagement, Snipp will provide the loyalty platform backend and point management system, fraud prevention tools to protect program integrity, and ongoing reporting and intelligence to support continuous optimization.

"We are excited to expand our work with this global CPG leader and support this important professional community," said Atul Sabharwal, CEO of Snipp Interactive. This partnership reflects the trust our clients place in us as we help them modernize loyalty and engagement strategies across different audience groups. Our flexible platform and experience in both consumer and professional loyalty programs position us well for continued growth in this category."

More information about our platform can be found at https://www.snipp.com/

About Snipp:

Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) is a leading Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. SnippMEDIA, the media division of Snipp Interactive, builds innovative channels that connect brands with authenticated audiences. Its flagship Financial Media Network (FMN) is the first platform designed to enable targeted, SKU-level grocery cash-back offers through credit and debit card reward programs. For more information, visit Snipp's website at www.snipp.com and its profile on SEDAR+ at www.sedarplus.ca.

Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

FOR FURTHER INFORMATION PLEASE CONTACT:

Snipp Interactive Inc.
Malcolm Davidson
Chief Financial Officer (Interim)
[email protected]
1-888-99-SNIPP

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities legislation that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. Snipp does not intend and does not assume any obligation to update these forward-looking statements, except as required by applicable law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

SOURCE: Snipp Interactive Inc.

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S.Lapointe--SMC